Expert: if Twitter followers were votes, Malema would be president

briefly.co.za

- briefly.co.za | 3 months ago

A branding expert has said that if Twitter followers were votes, Julius Malema would be president.

Speaking to The Money Show, expert Andy Rice said that the EFF' Twitter support was much larger than any other party's. Rice added that the EFF had a strong and memorable brand, and that the party used Malema's large-than-life personality to draw attention and support.

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