If Twitter followers translated into votes, Julius Malema would be President

702.co.za

- 702.co.za | 7 months ago

A brand is not just a promise made, but a promise kept as well… Many things in their manifesto seems utterly unachievable… — Andy Rice Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and/or “zeroes”.

This week, with general elections around the corner, Rice critiqued the Economic Freedom Fighters’ (EFF) brand. (Also, read: The DA 'brand' is struggling) Watch this space for a critique of other political party brands.

Listen to the interview in the audio below (and scroll down for more quotes from it).

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