Solly Moeng: From Moyo to Mkhwebane, in SA's public battles everyone loses

fin24.com

- fin24.com | 3 months ago

to Fin24's newsletter here Leadership is an important element of any brand's journey towards the realisation of its vision.

This is irrespective of whether the brand under discussion is a personal or product brand, service brand, a destination brand, or other. Leadership sits at the apex of brand management, alongside the Brand Vision and Values Charter which must determine the tone, the 'how', and the 'with whom', of the journey the brand must travel; clearly separating the acceptable from the unacceptable.

Big brands taking the heatWe have seen in recent times how many great brands have suffered either irreparable or very hard-to-repair damage when leadership fails.

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