The power of positive sentiment, rugby and great business

- | 2 months ago

As media and communication experts, it is our job to set the narrative for what works in our country.

Why was the EFF’s Mbuyiseni Ndlozi (the Grinch who stole the World Cup joy) given the airtime that he got? The ‘Siya sentiment’ is far more powerful, and will drive this country forward. We need to blindly “fake it till we make it”.

It’s been proven by many experts that once you believe you can turn the ship around, actually doing it becomes so much easier.

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