Writing the Election 2019: Electorate bombarded with pleas, promises and contradictions

dailymaverick.co.za

- dailymaverick.co.za | 5 months ago

Under some conditions, this letdown can lead to a type of negative expectancy disconfirmation – when people are simply disappointed by the politicians for whom they voted, and turn on all politicians.

We have seen this disappointment with the ANC turn into general apathy among voters. This is when politicians return to hope, fear, blame, fresh promises – and appeals for “another chance”.

The ruling ANC have turned to this appeal for “another chance” to set things right.

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